Would you like to clear your confusion on Content writing and Copywriting? This is for YOU.
Content writing and Copywriting are terms often mistaken as similar whereas they are DIFFERENT.
To bring you clarity, I have compiled FIVE major differences in this blog article.
1. MEANING
Copywriting is whatever you write to convince your reader do what you’ve written
Content writing means writing information
2. INTENT
Copywriting is written to persuade and sell
Content writing is written to educate, entertain and engage
3. GOAL
Copywriting directly leads to conversion
Content writing leads to building a quality following. It can eventually convert to sales, with the aid of Content Marketing
4. DIRECTIONS
Copywriting is unidirectional. It is non-conversational and straight to the point
Content writing is multidirectional. It is conversational and can go separate ways before coming to the main point. Think of blog posts
5. CALL-TO-ACTION (CTA)
In Copywriting, the CTA is a maximum of one
In Content Writing, the CTA is a minimum of one and a maximum of two
NOTE that both writings MUST have CTAs
SUMMARY
In this blog article, Copywriting and Content Writing were differentiated based on;
->Meaning
->Intent
->Goal
->Direction
->Call-to-action
CONCLUSION
If you found this helpful, then you will find our Content Marketing course much more helpful. Get it here
Marketer Response 